IN THE VEINS

A Special Thanks to Lorenzo Bises: Our Collaboration with the Art Influencer

We are excited to share with you the review of our handmade bags written by Lorenzo Bises, an art influencer who has been sharing art and culture on social media for years and a fashion enthusiast with a keen eye for design and quality. Lorenzo, known for his cultural and historical tours of Milan, has recently dedicated an Old Letters (his newsletter which we highly recommend you subscribe to!) and some content on Instagram to our brand.

Who is Lorenzo Bises?

Lorenzo Bises was born in Rome, but found his true home in Milan. With a degree in Art History, Lorenzo has turned his passion for fashion and art into a successful career as an influencer. His bike and tram tours, recounted on Instagram, his 'rambles' and 'military' tours among Art Nouveau palaces, museums and gardens in bloom, have become a point of reference for his followers, enthralling many young people with an unusual and fascinating Milan.

Lorenzo began his career 15 years ago with the blog 'Pezzenti col papillon' and has continued to share his passions through podcasts, newsletters and even a book, 'Milano mon amour', a guide to the city in 25 itineraries.

Lorenzo Bises' Review of Stander Bags

In his newsletter, Lorenzo enthusiastically described our project and the quality and uniqueness of our bags, highlighting how our creations, made entirely in the Veneto region, represent not only luxury, but also excellent craftsmanship and innovative design.

Lorenzo perfectly captures the essence of Stander writing: “A new design for a particular product, out of those patterns we are used to when leafing through a fashion magazine but so dense with visual culture and innovative design that I personally find poetry in every detail'. And again: 'a careful production that allows you to hold in your hands a piece that can stand the test of time, be loved and passed on, lent and returned”.

We are extremely happy that an expert like Lorenzo understood and appreciated the care we take in making our bags, from the choice of leather, to the stitching, to the details of the accessories.

We would like to express our gratitude for your support. Your review is an important recognition for us and motivates us to continue creating high-quality products that reflect our passion for craftsmanship and design.

Explore the Stander Bags collection and find the perfect bag that reflects your unique style. Visit our collection and be inspired by the creations Lorenzo Bises so beautifully reviewed.

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Stefania Maso




When Accessories Make the Difference

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Today we'd like to tell you about something which is very close to our hearts: the accessories of our bags. Have you ever wondered how fundamental they can be? We are not just talking about functionality and aesthetics, but about creating an identity, a soul that every bag can express through those details that may go unnoticed though make all the difference in the world.

The Importance of Accessories


The Magic of Accessories

Accessories for handbags - such as studs, rivets, eyelets, buttons, hooks, snap hooks, buckles, D-rings, shoulder strap loops - are not just details. They are the silent protagonists which give character and personality to every piece we make. And while many simply choose ready-made accessories, we at Stander have a completely different approach.

Our Vision

"When I visit suppliers, I see many people looking for the right accessories among the shelves and catalogues, trying to fit them to their creations," - says our designer.
We don't share the idea of using 'standard' accessories that you could find on any other bag out there. What is the point of creating something 'exclusive' if the elements that make it up are already seen and reviewed?

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Creation Without Compromise

We don't just select, we create. Each element of the bag is designed in-house to ensure that the end result is not only unique, but also a tribute to research and originality.
When you choose a Stander Bag, you are not just buying a handbag, you are choosing a piece of Italian design conceived and crafted with care and attention which goes far beyond the conventional. Every accessory, every detail speaks of us and you, of our style and your desire to stand out.

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Inspiration and Creation

The female figure, with its sinuous lines and innate elegance, is the starting point for our designer who is inspired by silhouettes seen in books, old school notebooks, archive images - everything is reworked and transformed into something new. This creative process allows us to develop accessories which are not just components, but true emblems of style.

Quality and Originality

Every piece we design is made of high-quality materials such as stainless steel or aluminium, with a polished or satin finish. From the initial design to the finished product, every stage of the process is taken care of with the utmost attention. The goal? To create a style statement, not just a bag.



Stefania Maso




The Origin of Stander Bags: The Story Behind the Name


Venice, 1966: Standa (Società Anonima Magazzini Standard) in Strada Nova, San Felice. Credits AFU - Photographic Archive of Town Planning of the Municipality of Venice

The story of our brand begins in Venice, where the inspiration for the name 'Stander' is linked to a Venetian diction, 'Borsa dea Stànder'. In Venetian dialect, 'Stànder' meant Standa, the first supermarket to sell simple plastic bags. But the term has an even deeper origin.

The Meaning of the Name

The Venetian diction derives from the first name of these department stores founded in 1931: Standard or Società Anonima Magazzini Standard.
In 1938, Standard changed its name to Standa due to an order of the fascist regime that prohibited barbarisms in names. The name change came about after Mussolini, during a parade in Rome, noticed the 'Standard' sign and ordered it to be removed. The company brilliantly resolved the issue by changing it to 'Standa', an acronym for Società Anonima Tutti Articoli Nazionali Dell'Arredamento e Abbigliamento.

Design with Venetian Roots

Alberto Freo, the artist-designer of our bags, graduated from the Academy of Fine Arts in Venice and later specialised in haute couture. His childhood was influenced by three strong, charismatic women in his family: his mother, grandmother and aunt. It was they who inspired him and introduced him to the term 'Standér'. Alberto, who has always been fascinated by the strength and mystery of the feminine world, draws inspiration from these figures to create bags that reflect their strength and charisma.

The Dual Meaning of Stander

The name 'Stander' has a dual meaning:
• Venetian Tradition: The name recalls a local expression, a tribute to the Venetian tradition. Our bags are processed and packaged in Venetian craft workshops, carefully chosen to support local labour and promote ethical and responsible production.
• Link with the Feminine World: The lexicon is deeply linked to the feminine influence in Alberto Freo's life. Our bags embody the mystery, strength and fascination of the feminine world, while offering a high quality product, made with care and passion.

The choice of the name 'Stander' is therefore not accidental, it is a tribute to our Venetian roots and to the feminine world that inspires We are proud to carry on this tradition with luxury handcrafted bags, made by hand and with deep passion.



Stefania Maso